WE ARE 
A family brand rooted in the heart of the Alps since 1984, composed of passionate engineers who work alongside true mountain experts testing the performance and reliability of our products on a daily basis.
WE DESIGN Avalanche safety equipment that adheres to the highest standards of reliability, inspiring your adventurous desires while making your off-piste outings even safer.
WE BELIEVE That Nature is the most powerful force on Earth. It has the power to amaze us, make us feel alive, thrill us, move us. But it is also this unpredictable, uncontrollable, untamable force, superior to everything...
BASED ON THE AUTHENTIC STORY OF OUR champion freeride ATHLETE AURÉLIEN DUCROZ AND HIS MOTHER, our new brand campaign reflects our understanding of the two sides of mountain passion: the irresistible allure of summits for enthusiasts and the legitimate concern for their safety by loved ones.
It's not about the slope we're going to descend, but about the loved ones we're going to reunite with in the evening
AURÉLIEN DUCROZ
Just knowing that he was cautious allowed me to be as reassured as possible
HIS MOTHER
